AER CAMPAIGN 2020 PROMOTIONAL DESIGN
Every year, Army Emergency Relief has an active duty fundraising campaign. The campaign has a theme to carry the fundraiser over the course of the 2.5 months it is held. This theme is also turned into a poster that is distributed and displayed at Army bases across the globe.
For 2020, the theme was "A hand-up for Soldiers". The theme for 2018 & 2019 was the same, as that is when AER went through rebranding and the Marketing & Communications team thought it best to keep "It's What We Do" as a subtitle on this years poster as well.
Below is my original design for the "hand-up for soldiers" AER fundraising campaign poster, which I also supplemented with a Facebook cover photo version as well as a general social media post version.